Demolition Hockey was founded by a small group of hockey fanatics that play almost every day, with the valuable input of a few hockey equipment pro-shop owners. As players, we wanted a high quality stick that's not going to change as the company incorporates gimmicks or tries to shave pennies off the cost of their production, thus compromising quality. We are also very picky on the weight and feel of the stick in our hands. No composite sticks that weigh more than wood! No lightweight sticks that are extremely blade-heavy! We are also sick of paying the big companies top dollar for the quality of stick we demand!

For the pro-shop owner, we recognize the strangle-hold that the big companies have on you. You feel forced to buy in big quantities, therefore tying up your cash flow indefinitely. If you under-bought, it's hard to find product in-stock in the middle of the season. If you over-bought, you're forced to liquidate and lose money, or have dead inventory on your racks. What do you get in return for your commitment to those companies? Low low profit margins. How does a pro-shop expect to stay in business?!

In the summer of 2009, Demolition Hockey was born to produce a high-quality stick designed by players, meant for players, at a reasonable price. For shop owners, this product will be heavily stocked at our own warehouse. We won't demand large booking orders from you. Your costs will be reasonable, therefore insuring you a higher profit. All we ask of everyone in return is to talk to your friends about our product!

Wait until we come out with gloves...